We also appeared on the International Wine Challenge webpage

/ 2022. 06. 23.

Hungarian winery Hilltop Neszmély will pick up an innovation award for its wine labels – based on a simplified version of the wine aroma wheel – in Paris next month.

Hilltop came top in the packaging redesign category in a competition organised as part of Paris Packaging Week, which takes place in France’s capital at the end of June.

The new design on Hilltop’s labels (below) depict the wines’ flavours and aromas in a clear, memorable graphic which is designed to help even novice wine consumers find their way around the producer’s wide range of varietal wines and choose the right one for their palate.

The redesign, introduced last year, focuses on eight basic flavours and aromas (exotic, floral, herbal, perfumed, mineral, red fruity, stone fruit and white fruity) – with the pattern on the label showing the intensity of each. It’s not the first change of label in the life of the former co-operative winery but it is the most spectacular and biggest step away from traditional wine labels.

Read the full news here: https://www.internationalwinechallenge.com/Canopy-...